Melbourne Cup Fashion

While racing purists turn up on Melbourne Cup Day to enjoy a punt on the world’s richest handicap, the Melbourne Cup fashion is another aspect of the ‘race that stops a nation’ which draws the crowds to Flemington Racecourse on the first Tuesday of November annually.

Style and glamour are the two best words to describe Melbourne Cup fashion. Donning some of the year’s most expensive and unique outfits, men and women alike are drawn to the race day frivolities. With each new race year, the stakes are higher and people are turning up with more original and dazzling outfits which beat the previous year’s fashion display.

Since 1962 when Fashions, Flowers and Favourites was introduced to promote the Centenary Cup, fashion has taken off at the Melbourne Cup Carnival, attracting many more men and women who enjoy the social aspect of the event. This marketing initiative of Victorian Racing captured the imagination of the public, beginning with English model Jean Shrimpton and her one piece shift dress four inches above the knee. Without a hat, gloves or stockings, the tiny but beautiful model drew the media to Flemington and the Spring Carnival with her daring outfit. Since then, the Melbourne Cup carnival has been the place to try new fashions and wow the crowd.

Melbourne Cup Fashion Competitions

The biggest sponsor of racing fashion is MYER who now host the Fashions on the Field competition at Melbourne. This competition is an opportunity for the fashion industry to showcase its designs and for men and women to indulge in their ‘passion for fashion’. Along with the Millinery Award and the Design Award, the popularity of this event has spread interstate with Brisbane, Sydney, Perth, Adelaide and Tasmania all hosting their own mini-competition.

The finalists from these competitions then come together on Crown Oaks Day for the National Final. Each competitor’s fashion is judged based on the style and originality, appropriateness of outfit for the Melbourne Cup Carnival and the individual, attention to detail with accessories (headwear essential), understanding and interpretation of the current fashion trends, grooming and deportment and suitability of the outfit for the climate.

With Melbourne Cup fashion aspect of the carnival increasing each year, the organisers decided to introduce the Emirates Stakes Day Fashions on the Field for children aged between 6 and 17 years old. There are six different categories:

  • Junior Boys (6-10 years old)
  • Junior Girls (6-10 years old)
  • Intermediate Boys (11-15 years old)
  • Intermediate Girls (11-15 years old)
  • Senior Boys (15-17 years old)
  • Senior Girls (15-17 years old)

The winners of the Senior Boys and Girls divisions are named the Master and Miss Emirates Stakes. As mentioned, the spring races are fantastic events to display the latest fashion with designers such as Nicola Fenetti, Wayne Cooper, Camilla and Marc and Forever New using the days as an opportunity to showcase their season’s wear.

Melbourne Cup Fashion Tips

A constant feature of the spring carnival will always be creams with soft pastels and off the shoulder dresses. Now that people are becoming more adventurous in their designs, bright bold colours with metallics and waist belts are becoming an increasing trend. Nude coloured accessories such as bags and shoes are also making their way into the race fashion.

When planning what to wear on the race days, remember to wear something that looks fantastic, but also remember that it needs to be comfortable. Adding Melbourne Cup fascinators and hats is a great idea but only if your outfit is not too flamboyant, and the most important rule of Melbourne Cup fashion…wear your shoes before the big day! You don’t want to be suffering from sore feet all day and miss out on the races.

Whether you are trackside at Flemington or celebrating the Melbourne Cup from one of the thousands of other race clubs around Australia, make sure you follow the Melbourne Cup fashion guide and dress to impress.

Also make sure that if you are getting in on the Melbourne Cup betting action on the race itself that you get a better price by placing your bets online at one of the trusted bookmakers recommended on this site including our preferred – Ladbrokes.com.au.

Spring Racing

Magic Millions Classic Favouri...

Ballarat Cup 2019 Results: Kiw...

Ballarat Cup 2019 Results: Kiwia Goes Back-to-Back

Trainer Archie Alexander was over the moon with the surprise 2019 Ballarat Cup...

The Gong 2019 Results: Mister ...

The Gong 2019 Results: Mister Sea Wolf Wins for Waller

Master Sydney-based horseman Chris Waller continued his brilliant spring...

2019 The Gong Odds Update: Luv...

2019 The Gong Odds Update: Luvaluva Firming Favourite

After battling for top spot in The Gong 2019 betting earlier in the week, the...

2019 Ballarat Cup Betting Upda...

2019 Ballarat Cup Betting Update: Dr Drill Firming Favourite

The rails-drawn Dr Drill remains the punters’ pick in Ballarat Cup 2019...

Horse Racing Today

2020 Tancred Stakes Day: Roseh...

2020 The Galaxy Winner I Am Ex...

2020 The Galaxy Winner I Am Excited Targets Robert Sangster Stakes

There was a massive upset in the final Group 1 on Golden Slipper Day with...

Mornington Cup 2020 Winner Akt...

Mornington Cup 2020 Winner Aktau Earns Caulfield Cup Ballot Exemption

Michael Moroney’s progressive import Aktau earned his ticket into the spring’s...

2020 Rosehill Guineas Results:...

2020 Rosehill Guineas Results: Castelvecchio Claims Second Group 1 Win

The $600,000 Rosehill Guineas (2000m) went to Castelvecchio on Saturday as...

Dreamforce First George Ryder ...

Dreamforce First George Ryder Stakes Winner Since Winx: Leads All The Way

The John Thompson-trained Dreamforce led all the way in the 2020 George Ryder...

Race Results

Cascadian the Doncaster Mile Market Mover After Gallant Prelude Win

2020 Emancipation Stakes Results: Positive Peace Makes it Five in a Row

2020 Vinery Stud Stakes Results: Shout The Bar Wins in a Boilover

2020 Tancred Stakes Results: Verry Elleegant Earns Third Group 1 Win

Vegadaze Wins the Kingdom Stakes, But Kementari Firms in TJ Smith Market

Race Previews

Carif Narrow Favourite in Chairman’s Quality 2020 Betting

Gemma’s Son Odds-On in 2020 Karrakatta Plate Betting

Mamaragan Tops 2020 Inglis Sires’ Field & Betting

Castelvecchio Tops 2020 Australian Derby Field & Betting

Rails-Drawn Nature Strip Heads 2020 TJ Smith Stakes Field & Odds

Fields & Form

Carif Narrow Favourite in Chairman’s Quality 2020 Betting

Gemma’s Son Odds-On in 2020 Karrakatta Plate Betting

Mamaragan Tops 2020 Inglis Sires’ Field & Betting

Castelvecchio Tops 2020 Australian Derby Field & Betting

Rails-Drawn Nature Strip Heads 2020 TJ Smith Stakes Field & Odds