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Ladbrokes Australia have this week launched their next exclusive betting product with Odds Boost giving the power back to the punter and increasing daily fixed odds bets across all racing codes down under.
Odds Boost is a Ladbrokes.com.au exclusive and as the name suggests boosts the odds punters can lock in on any race every day for thoroughbred, harness and greyhound racing.
The product follows other exclusives from the country’s leading online betting agency including the Ladbrokes Card and InfoHub product for the mobile site.
An easy to use service, Odds Boost is available to members with just one click of the button from their Betslip and increases Fixed Win odds and therefore the winning payouts on racing markets in Australia.
Customers simply need to sign into their account with Ladbrokes Australia, select the race and runner of choice, enter their stake and click the Odds Boost button to see an instant increase in the Fixed Win odds.
Even more convenient is the fact this innovative betting product is open across all of the Ladbrokes platforms: iOS, Android, Mobile Web and via the company’s desktop website.
All customers are issued one Odds Boost per day with accounts topped up overnight giving clients a daily reward for joining the Ladbrokes revolution.
All Ladbrokes clients have access to this product daily and Odds Boost is something the company’s Australian CEO Dean Shannon is extremely proud to offer as it continues to put them first in the world of customer-focused online betting.
“Odds Boost is for all Ladbrokes clients and can be used every day and on any race they choose,” Shannon said in a Media Release this week.
“The client essentially has full control over when and what to use the Odds Boost on and it’s not limited to just small bets; it caters for 98% of our client base.
“Most punters will have a special or a horse they have been following and the Odds Boost is a way our clients can maximize their opportunity on that selection.
“We are focused on giving our clients more and trying to create a more positive experience.
“Since we launched we have strived to offer our clients a unique experience with products like the Ladbrokes Card, and more recently the InfoHub product for mobile.
“Odds Boost is another product that sets us apart.”
Currently Odds Boost is open on the three major racing codes in Australia but the expansion into sports and novelty betting markets is already in the works.
The launch is backed by a nation-wide television, digital, outdoor and radio media campaign headed by veteran Australian actor Gary Sweet.
Ladbrokes Australia Head of Product Kris Robinson believes the Odds Boost function fits perfectly into the company’s “Bet Better philosophy” and offers genuine entertainment for players.
“As part of our Bet Better philosophy, we always want to make sure customers are offered the best odds possible,” Robinson said.
“With Odds Boost, we’re making it obvious that if you’re having a bet, it should be at Ladbrokes. Plus it’s just fun.
“We constantly discuss and review what can be done to make Ladbrokes more entertaining.
“The imagery of an engine revving and the odds rolling up enhances that entertainment value, so we have refined that concept and created Odds Boost.”
To take advantage of Odds Boost and to experience a better way to bet head to Ladbrokes.com.au now and open a new account quoting the code BETBONUS to also have your initial deposit matched dollar for dollar up to $500 in bonus bets!
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